Frequently Asked Questions

General Questions about TruMoo Milk Products

How is TruMoo Milk different from my dairy’s old chocolate milk?
We are always striving to offer you the highest quality products. TruMoo has a new, improved flavor. In some markets, you may also notice lower sugar grams and/or lower fat grams as we also continue to offer products that meet consumers' desire for more nutritious options. We are proud to offer caring moms HFCS free foods for their kids.
If TruMoo has no high fructose corn syrup, how is it sweetened?
TruMoo is sweetened with the just right amount of sugar to supplement lactose, the naturally occurring sugar in milk. Research shows that adding small amounts of sugars to naturally nutrient-rich foods like chocolate milk can improve the overall quality of children’s and adolescents’ diets.
Is TruMoo Milk a chocolate milk drink?
No! TruMoo is real chocolate milk, not a chocolate milk drink. TruMoo, unlike chocolate milk drinks, is made only with fresh, pure milk from your local dairy, and contains no high fructose corn syrup and no artificial growth hormones*.
Why does TruMoo Milk taste different than my dairy’s old chocolate milk product?
TruMoo Milk is crafted from a new, different formula. We developed this formula using just enough sugar and pure cocoa, helping you bring home a more nutritious chocolate milk that still has the chocolaty taste your kids love. In fact, in consumer taste tests, TruMoo was chosen as the best chocolate milk, preferred over the previous offering. We hope you agree that TruMoo is a truly good thing®.
So, why do you say that TruMoo Milk is a truly good thing®?
TruMoo is delicious chocolate milk made with pure cocoa and just enough sugar. TruMoo is not a “chocolate milk drink” – it’s fresh, pure milk with no high fructose corn syrup. It’s good for you, too. With calcium, vitamins A & D and protein, it’s delicious and nutritious!

Questions about TruMoo Ingredients

What is high fructose corn syrup?
High fructose corn syrup is a sweetener that is made by changing some of the sugar in cornstarch (glucose) to fructose, another form of sugar. The end product is a combination of fructose and glucose. HFCS is a common ingredient in many sodas, fruit-flavored drinks and other processed foods. TruMoo contains no HFCS.
How does TruMoo stack up to other beverages like soda or fruit drinks?
TruMoo contains only 2.5 tsp (10 grams) of added sugars, compared with up to 8 tsp in soda or fruit drinks. Most of the sugar in TruMoo is lactose, the natural sugar found in all milk, yet all of the sugars in nutrient-poor sodas and many fruit drinks are added sugars. Plus, TruMoo Milk contains 8 essential nutrients that every growing body needs, including calcium, protein, and Vitamin D.
What are the 8 essential nutrients in TruMoo?
TruMoo is made with fresh, pure milk, so it contains the same 8 essential nutrients regular milk has. These are calcium, protein, potassium, phosphorus, riboflavin and vitamins A, D and B12.

Note: TruMoo in California will differ slightly in nutrition composition due to different regulatory requirements for dairy in that state. Total sugars are greater in California due to the addition in non-fat milk solids to boost protein and calcium beyond federal standards.
Does TruMoo contain soy or gluten?
We are happy to say that TruMoo Chocolate Milk does not contain wheat, barley, rye or any soybean products.
Does TruMoo contain MSG?
No way! MSG (Monosodium Glutamate) is a commonly used flavor enhancer found mostly in prepackaged goods. TruMoo Chocolate Milk does not contain any added MSG. Instead, TruMoo is flavored with pure cocoa and just the right amount of sugar to give it a delicious and chocolaty taste.

Questions about TruMoo Product Availability

What sizes are available for TruMoo Milk?
TruMoo Milk is available in gallons, half gallons, quarts and single serve (14oz, 12oz and 10oz) bottles, although availability varies by location. Where available, TruMoo is offered at schools in custom education-themed half-pint containers.
Where can I find TruMoo Milk?
TruMoo is available in the dairy case at many grocers and convenience stores. Use our handy store locator to see if TruMoo is available in your area. You can also find TruMoo as a nutritious drink choice at Wendy’s locations coast to coast!
What local Dean Foods dairies are offering TruMoo?
Dean Foods is proud to work with a family of local dairies across the country to bring you nutritiously delicious TruMoo Milk. These dairies include:
• Alta Dena®
• Barber’s®
• Berkeley Farms®
• Broughton™
• Brown’s Dairy®
• Country Fresh®
• Creamland™
• Dean’s Dairy®
• Gandy’s™
• Garelick Farms®
• Hygeia®
• Jilbert™
• Knudsen®
• Lehigh Valley Dairy Farms®
• Louis Trauth Dairy Inc.®
• Mayfield®
• McArthur®
• Morning Glory®
• Meadow Brook®
• Meadow Gold®
• Model Dairy®
• Oak Farms Dairy®
• PET Dairy®
• Price’s™
• Purity Dairies
• Reiter™
• Shenandoah’s Pride®
• Swiss Premium™
• T.G. Lee®
• Tuscan®

Questions about Chocolate Milk Information

What are the benefits of chocolate milk?
Chocolate milk provides the same 8 essential nutrients as regular milk, including calcium, protein, potassium, phosphorus, riboflavin and vitamins A, D, and B12. Chocolate milk is also a great post-exercise beverage - providing a perfect ratio of carbohydrates and protein to help kids refuel after physical activities like sports practice. Read more on the benefits of chocolate milk.
Chocolate milk is being touted as a good sports recovery beverage. Is TruMoo good for post-workout recovery?
TruMoo is 100% chocolate milk! Recent studies have shown benefits to drinking chocolate milk after working out. Chocolate milk has an ideal ratio of protein and carbohydrates for replenishing tired muscles. Its high water content replaces fluids lost as sweat, helping to rehydrate. In addition, chocolate milk contains calcium and vitamin D to help strengthen bones and electrolytes like sodium and potassium to help replenish fluids. TruMoo offers a more nutritious alternative with less sugar and no high fructose corn syrup to those looking to gain the benefits of chocolate milk post workout.

Questions about TruMoo in Schools

Will TruMoo be offered in schools?
We are focused on providing nutritious snack options for kids. That's why our new formula has been created to meet stringent school nutrition requirements and to address moms’ concerns about sugar. TruMoo is available at many schools in various areas of the country. Feel free to contact your school nutritionist to ask about TruMoo and its health benefits and to encourage your school to offer TruMoo with its exclusive education-themed packaging.
Does TruMoo cost more for schools?
This can vary by region, but we’re pleased that most of our schools across the country did not see any price increase for this improved formula.
How do you respond to those that say water or regular milk is always the best option for kids?
Studies** have shown that if kids skip chocolate milk, they often don’t drink any milk at all. We believe it’s better for children to get the benefits of milk, even if it means a small amount of added sugar. That’s why we developed TruMoo with just enough sugar and pure cocoa to taste great but limit the added calories. Read more on the chocolate milk debate.
How do you respond to critics such as Jamie Oliver who say that flavored milk has no place in schools?
We’d welcome Mr. Oliver to try TruMoo. Additionally, hundreds of school nutrition directors across the country have readily welcomed TruMoo, demonstrating that TruMoo can be a meaningful solution to meeting nutritional needs of students in the cafeteria.

Questions about TruMoo Coupons

Can I get a TruMoo chocolate milk coupon?
Sure, go to our milk coupon page and see if a coupon is available in your area. Chocolate milk coupons are valid at participating retailers and where milk couponing is allowed. Unfortunately, due to state couponing regulations, milk coupons are not available in CO, LA, ME, MO or ND.
When I try to get a milk coupon, it says there isn’t one available. Why?
Coupons are available for a limited time, and are regulated by state couponing laws. If you live in Colorado, Louisiana, Maine, Missouri or North Dakota, we unfortunately are not allowed to offer coupons at all. For all other states, check back regularly or sign up for email notifications to find out the next time a coupon becomes available!

Questions about TruMoo Advertising

Who are those funny guys in your advertising?
Those are the TruMoo milkmen, who are dressed in white and red to represent your good conscience and bad conscience. They bring a little fun to our seriously delicious and nutritious milk!

*No significant difference has been shown in milk from cows treated with the artificial growth hormone rbST and non rbST treated cows.

**Patterson J, Saidel M. The removal of flavored milk in schools results in a reduction in total milk purchases in all grades, k-12. J Am Diet Assoc. 2009; 109,(9): A97.2.